Can Cirnaz – Being passionate about watches has become much more difficult economically all over the world in recent years. The models, highly sought after by watch enthusiasts and collectors, adapt to “market economy” conditions and attract the attention of investors. When demand far exceeded supply, a market environment emerged where watches found buyers at 3-4 times the official sale price. It has become impossible to buy watches from dealers.
While these conditions were difficult for true watch enthusiasts, they caught the attention of those who saw it as an investment tool. Models such as the Daytona from Rolex, the Nautilus from Patek Philippe and the Royal Oak from Audemars Piguet have become “inaccessible” watches, and they have become a showpiece because we know how difficult it is to obtain these watches.
This situation has created a very advantageous situation for those who can buy these watches. Think about it, you’ll both own and use a model you’re a fan of, and in the future, if you want to sell that watch for whatever reason, you’ll find a buyer for a lot more than you paid. . ..
Who wouldn’t want to make such an investment?
FALL AFFECTED
Of course, precisely for this reason, these watches have a large following all over the world. These watches have become both objects of desire and a serious investment tool. In fact, some models are much more expensive than traditional investment instruments such as stocks, currencies or cryptocurrencies.
It seems to give great yields.
However, the recent decline in all investment instruments and macroeconomic conditions have also affected the luxury watch market. A drop was observed in the prices of popular models, which found buyers 3-4 times higher than the official selling price in the market.
This fall may present an important opportunity for true watch enthusiasts and collectors. Market prices for watches, which seem unattainable, have come down somewhat. It seems that the phrase “the bubble will burst”, which has been said for the luxury watch market for years, only comes true in a sense with the decline of all markets. Yet those hours will remain out of reach for most people.
THE UNDISPUTED KING OF THE ROLEX MARKET
Rolex, the first brand that comes to mind when it comes to luxury watches, broke a sales record last year. According to the study carried out by Morgan Stanley, Rolex, with a wholesale turnover of 8 million francs, stands out as the brand which holds by far the most important income segment of the market. While Rolex increased its production by 5% last year, it raised its prices by 7%. After Rolex, Cartier took second place, which replaced the favorite of watch enthusiasts, Omega years later. Omega is in third place. Audemars Piguet beat Patek Philippe to fourth place for the first time, Longines fifth and Patek
ranked sixth.
THE 5 MOST SEARCHED HOURS
1-Rolex Daytona:
Official: 13,700 euros,
Market: 40,000 Euros
2-Patek Philippe Nautilus:
Official: 30,600 euros
Market: 150,000-200,000 euros
3-Audemars Piguet Royal Oak:
Official: 32,400 Euros,
Market: 120,000-150,000 euros
4-Rolex GMT-Master II:
Official: 10,100 Euros,
Market: 25,000 euros
5-Rolex Submariner:
Official: 9,500 Euros,
Market: 15,000 euros
Note: Prices are average for classic and steel color combination watches.
THE TOP SELLING LUXURY BRANDS BY REVENUE ARE AS FOLLOWS:
1-Rolex
2-Cartier
3-Omega
4-Audemars Piguet
5-Longines
6-Patek Philippe
7-Richard Mille
8-Tissot
9-CBI
10-TAG Heuer
THE MOST SELLING SWISS BRANDS ARE ORDERED AS FOLLOWS:
1-Tissot
2-Longines
3-Rolex
4-Cartier
5-Omega
6-TAG Heuer
7-Tudor
8-Bretling
9-CBI
10-Hermes
#Unreachable #hours
